I’m back in Las Vegas for my fourth time this MLife season, and my fifth time at Interop (now Interop ITX). And it’s a little bit different this year. [Disclosures below]
The most obvious change is the venue; they announced at the end of Interop 2016 that the event would move to MGM Grand’s Conference Center, one Las Vegas block down the Strip from its previous home at Mandalay Bay. This means a smaller, more focused event, as MGM has a smaller facility than Mandalay, but it likely also means more affordable accommodations at the event hotels. (I would have enjoyed an extra Amex FHR stay at Delano, but Signature at MGM is good enough.)
Some staff changes have happened, particularly Meghan Reilly taking the reins of the event from Jennifer “JJ” Jessup, who moved on to a different company and role after last year’s event. JJ and the team encouraged me to stay involved with the event even after going to the Dark Side, and I’m grateful for her influence over the past few years. But I haven’t seen any fallout from the transition yet. The staff keeps things going, even with the traditional Monday hiccups on food and beverage logistics.
There also seems to be more of a focus on the educational content as opposed to the expo floor. Well over a dozen in-depths events will occupy each day Monday and Tuesday, with prominent names from various corners of the IT ecosystem. The “Business Hall” is still there, and will have about a hundred exhibitors according to the Interop website, but people have noticed many of the big names of past years scaled back or passing on the event altogether. I’ve also seen some of my perennial favorites sit this one out.
I would say both of these items are good, for various reasons. While it was beneficial to have the Monsters of IT(tm) on the floor pitching their latest wares, I would expect this year to allow more of a focus on new, more agile, more adaptable players in the market. And with what seems (to me at least) to be a stronger focus on content vs exhibitors, the event becomes even more of a unique, substantially community-driven, substantially vendor-independent tech conference.
It’s true that if you want to see Cisco, Dell, and HP side by side, you’re mostly out of luck unless you find a third party proprietary conference (like VMworld or SAP Sapphire), but I expect that increased exposure to the new and rising players will have a positive effect on some of the larger companies. As each of the giants realizes they can’t differentiate based on their own true believers alone–and to be honest, that’s the core of each vendor’s own conference–perhaps they’ll come back to the table.
It’s also true that, if you are looking for more general IT and technology coverage than the USENIX events offer, especially around the business and culture side of IT, Interop ITX is pretty much the only game left in town.
Where do we go from here?
I’ll be heading into some content today and tomorrow, in between working on some other slides and writing. If you’re brave, follow me on Twitter at @gallifreyan for realtime observations, or if you’re attending Interop ITX, follow me on the app.
Disclosure: I attend Interop as independent media, on personal vacation time, not under the auspices of my day job. Tech Field Day generously brought me here my first two years, but for the past three years inclusive, I have attended on my own dime (although Interop does provide media attendees with lunch and coffee as well as full access to the conference). Any opinions in my coverage of the event are mine alone, and have not seen prior review by anyone involved in the event.
Further disclosure: autocorrect is being religious as I write this on my iPad. JJ’s last name became Jesus quite often, and apparently Apple wants Interop to have a stronger focus on convent. I’ll have nun of that, thank you.