What verse are we on? The fifth! Back at Interop ITX Las Vegas

I’m back in Las Vegas for my fourth time this MLife season, and my fifth time at Interop (now Interop ITX). And it’s a little bit different this year. [Disclosures below]

Quick takes:

The most obvious change is the venue; they announced at the end of Interop 2016 that the event would move to MGM Grand’s Conference Center, one  Las Vegas block down the Strip from its previous home at Mandalay Bay. This means a smaller, more focused event, as MGM has a smaller facility than Mandalay, but it likely also means more affordable accommodations at the event hotels. (I would have enjoyed an extra Amex FHR stay at Delano, but Signature at MGM is good enough.)

Some staff changes have happened, particularly Meghan Reilly taking the reins of the event from Jennifer “JJ” Jessup, who moved on to a different company and role after last year’s event. JJ and the team encouraged me to stay involved with the event even after going to the Dark Side, and I’m grateful for her influence over the past few years. But I haven’t seen any fallout from the transition yet. The staff keeps things going, even with the traditional Monday hiccups on food and beverage logistics.

There also seems to be more of a focus on the educational content as opposed to the expo floor. Well over a dozen in-depths events will occupy each day Monday and Tuesday, with prominent names from various corners of the IT ecosystem. The “Business Hall” is still there, and will have about a hundred exhibitors according to the Interop website, but people have noticed many of the big names of past years scaled back or passing on the event altogether.  I’ve also seen some of my perennial favorites sit this one out.

I would say both of these items are good, for various reasons. While it was beneficial to have the Monsters of IT(tm) on the floor pitching their latest wares, I would expect this year to allow more of a focus on new, more agile, more adaptable players in the market. And with what seems (to me at least) to be a stronger focus on content vs exhibitors, the event becomes even more of a unique, substantially community-driven, substantially vendor-independent tech conference.

It’s true that if you want to see Cisco, Dell, and HP side by side, you’re mostly out of luck unless you find a third party proprietary conference (like VMworld or SAP Sapphire), but I expect that increased exposure to the new and rising players will have a positive effect on some of the larger companies. As each of the giants realizes they can’t differentiate based on their own true believers alone–and to be honest, that’s the core of each vendor’s own conference–perhaps they’ll come back to the table.

It’s also true that, if you are looking for more general IT and technology coverage than the USENIX events offer, especially around the business and culture side of IT, Interop ITX is pretty much the only game left in town.

Where do we go from here?

I’ll be heading into some content today and tomorrow, in between working on some other slides and writing. If you’re brave, follow me on Twitter at @gallifreyan for realtime observations, or if you’re attending Interop ITX, follow me on the app.

Disclosure: I attend Interop as independent media, on personal vacation time, not under the auspices of my day job. Tech Field Day generously brought me here my first two years, but for the past three years inclusive, I have attended on my own dime (although Interop does provide media attendees with lunch and coffee as well as full access to the conference). Any opinions in my coverage of the event are mine alone, and have not seen prior review by anyone involved in the event.

Further disclosure: autocorrect is being religious as I write this on my iPad. JJ’s last name became Jesus quite often, and apparently Apple wants Interop to have a stronger focus on convent. I’ll have nun of that, thank you.

Belated Post-Strata Thoughts 2: Logs and Logistics in Ops Analytics 

This is the second in a short series around Strata San Jose 2016. If you haven’t read part one, you can check out Hadoop Is Finally Over here.

In our last episode, we talked about new tween Hadoop, which celebrates its 10th birthday this year. We also looked at the death of Hadoop, MapReduce, and visualization. If you haven’t read part one, go check it out!

Not to get too George RR Martin on you, but there’s another death coming. It’s not who you think.

SPLUNK IS OVER…

[Disclosure: I work with Splunk in my day job, and have been a fan since the first t-shirt came out. These thoughts do not purport to represent Splunk or my day job.]

[Further disclosure: I’ll mention another company in this section, and I was a customer of the cofounder’s previous employer for many years. I worked with him in that role, and I think he’s cool. He did not pay me to say that. Yet.]

Splunk is also a tween now. They’ve been selling software for just over ten years, and I’d guess a fair number of their 11,000+ customers don’t even think of them as big data. But they are.

2016-04-13 19.30.07

This is NOT Buttercup. This is merely a lady horse working at a venue in Nashville, Tennessee

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Live from Interop 2016: Wireless Big Data, #interop4things, and hats #rsts11 #interop #bigdata

2016-05-03 16.56.25For the fourth year, I’m spending a week’s vacation in Las Vegas attending Interop. What started with Stephen Foskett inviting me to participate in a Tech Field Day Roundtable at Interop 2013 has become a tradition, thanks to the courtesy of Interop PR. I’ve experienced all four hotels in the Mandalay strip, learned the secret identity of airline chicken, and met some great people with great projects and products and the occasional interesting vending machines.

YOU CAN’T SEE MY HAT

My coworkers were in large part confused that I would take vacation time, come to Las Vegas mostly on my own dime[1], and act like I don’t have a day job. When I did things like this during my employment with Disney, I’d “leave my ears at home,” as I did for the Tech Field Day events. Cisco doesn’t have iconic ears, and I don’t have a bridge hat (as Teren Bryson suggested yesterday). But I still leave work behind.

You’re not going to be able to leave your experience and expertise behind, of course, and there are enough folks out there who know who I work for, but my work phone, work laptop, work business cards, and work identity[2] are left behind for the duration of an event like this.

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Belated Post-Strata Thoughts 1: Hadoop is finally over…

[Apology: Formatting issues may have been resolved.]

Last month I managed to attend a big data event as an attendee, for the first time in nearly two years. One upside to being a big data storyteller is that you don’t get 3am oncall pages. Downsides at events like Strata include that you’re often working the booth, or preparing for and recovering from a presentation, or trying to convince vendors that your role doesn’t involve buying software and services for a Fortune 50 company personally.

Sure, I did give a brief booth presentation for my friends at MapR on both expo days at Strata SJ, but more time was spent catching up with the people in my ecosystem who I rarely see, learning what they’re doing new these days (or who they’re working for these days), and occasionally getting a no-BS perspective on a very rife-for-BS idea, product, or company.

One of the other upsides to not being a buyer anymore is that it is easy, and practical, to jettison the sales pitches and move on to the stories. I tell stories. I don’t deploy production environments anymore. And it’s refreshing to be able to look at things outside the sales pressure.

HADOOP IS OVER…

So the first point, which was teased at Strata NYC last fall, is that Hadoop is finally over…

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What planet are we on? (The Third) — the RSTS11 Interop preview

Greetings from Fabulous Las Vegas, Nevada. For the third year, with apologies to Men Without Hats, I’m back in the Mandalay Bay Convention Center for Interop. 

This week, I’m actually a man without hats as well. My Big Data Safari hat is in my home office, and my virtual Cisco ears are back at home as well, next to the VPN router that was powered down before I headed for the airport. (Alas, after moving from Disney to Cisco, I lost the theme park discounts and the epic mascot reference.)

What are you up to at Interop this year, Robert?

So why am I back at Interop, when a dozen conference calls a day could have been in the cards for me this week? 

My readers, my fans, and my groupie all know that I’ve been a fan of the Psycho Overkill Home Office (POHO) for quite a while, going back to when I had a 19-server, 5-architecture environment with a 3-vendor network in my spare bedroom. Today it’s about 12 servers, all x64 (Shuttle, Intel, Cisco, Supermicro, Dell, and maybe another secret brand or two), and technically a 5-vendor network, but the idea is similar enough.

And having built a couple of startups up from the under-the-desk model to a scalable, sustainable production-grade infrastructure, the overkill in my home office and labs has led to efficient and effective environments in my workplaces. 

This week I’m taking a break from my usual big data evangelism and the identity aspects of working for a huge multinational juggernaut. It’s a bit of a relief, to be honest; earlier this month I attended my first event in 10 months as a non-booth-babe, and now I’m getting to focus on my more traditional interests. 

What’s on the agenda this week?

I’m looking forward to return visits to the folks at Sandisk, Opengear, and Cradlepoint. Cradlepoint was the first interview I did two years ago at Interop 2013, and I’ve been a customer on my own for many years; Opengear was a presenter at Tech Field Day Extra at Cisco Live 2013; and I last talked with Sandisk at Storage Field Day 5 about a year ago, as well as having been a Fusion-io customer at a previous job. 

I have a couple of other meeting requests out, so we may hear from a couple of other POHO/SOHO/ROBO/lab staples, and I’ll at least be dropping by their booths in the Interop Expo to see what’s new. 

While I’m only recording this week for notetaking convenience, I am starting to ponder what to do about the podcast I’ve been thinking about for a couple of years. So maybe I can pull in some interesting people from time to time… last night’s conversation over Burger Bar shakes with Chris Wahl and Howard Marks probably would have been fodder for several podcasts alone (and I don’t think any of us even had any alcohol!).

And seeing as a number of my friends are presenting this year, including Chris and Howard, I’ll be trying to make my way to their sessions (although there’s a LOT of overlap, and triple-booking isn’t uncommon… there’s a lot more than the Expo floor to experience at Interop, as always).

So where do we go from here?

If you’re at Interop, who are you looking forward to seeing/hearing/heckling/buying drinks for? (And if you’d like to meet up, catch me on Twitter at @gallifreyan.) If not, check out the exhibitor list at interop.com/lasvegas and let me know who you are curious about on that list.