As many of my readers know by now, my time at Cisco came to an end last month. When I decided to leave Disney and come to Cisco 6 1/2 years ago, there were two main things I knew I would miss about being in the “real world” — Disney cast member discounts, and being a Tech Field Day delegate.
Well, there’s no change on the Disney discount front, but this week I’ll be back as a TFD delegate for Tech Field Day 22 the latter half of this week.
How did you get to this point?
In May 2014, I posted a two part post on storage vendors (“These 3 hot new trends” part 1 and part 2) from Storage Field Day 5, my last full event as a delegate. A month later, I moved to San Francisco for most of a week thanks to TFD sponsors, to participate in my second Cisco Live event and to interview for a position with Cisco.
I was offered the job the day I got home from the event, and a little under a month later I got badged at Building 9 and began the 6+ year adventure in mega-vendor sales engineering. But as a vendor, I wasn’t terribly welcome among the Tech Field Day delegations, although I was still invited to the parties, and managed to qualify for the roundtable at SNIA’s Storage Developer Conference in 2017. I did continue my participation with Interop over the years, leaving my Cisco ears (instead of my Disney ears) at home, and even attending a Cisco briefing during one of the events, in the former Playboy Club at the Palms in Las Vegas.
What is Tech Field Day? Do I need a ham radio?
If you’re new to Tech Field Day, the idea is pretty much the same as it’s been for over ten years, even if the participation venue has moved from conference rooms to Zoom. Stephen Foskett, founder of Tech Field Day and Gestalt IT, brings together independent analysts, practitioners, geeks, and javelin catchers to meet with companies producing something in the tech sphere.
From the huge established names (like Dell, HPE, Cisco) to companies just coming out of stealth and talking to the public for the first time, you get to see companies facing unstaged questions in realtime, discussing the product or service, the decisions behind them, and how people who might actually use the product or service see it rather than how the company’s marketing and PR team want it to be seen.
And unlike most press conferences and analyst events, anyone on the planet (pretty much) can tune in, watch and learn, and pose their own questions through social media to be answered. There’s no registration required, no event fees, and if you missed a company you can go back and watch within a couple of days.
Pro-tip: If, like me, you’re on the tech job market, Tech Field Day’s archives can be a great resource for learning about companies you might be interested in working for. Just go to the main page and search for a company name. Not everyone is in there, but you can get a good feel for the companies that are, from what they do and how they’ve evolved over the years to how well they understand their product and the market they’re competing in.
So what’s different for you this time?
After five full delegate events in person, and seven roundtable/TFD Extra events (details), I’ll be back as a different kind of delegate, for obvious reasons. TFD22 looks to be the largest event yet, with twenty-five delegates. No, really, 25 delegates. The nine presenting companies will be split up into early and late shfits to accommodate delegates from around the world, and since none of us are traveling to an in-person location, we can focus on presentations in our own time zones… and some of us will be hopping onto the other shift’s events as well.
The early shift, for my European and Eastern colleagues, will feature Commvault, Veeam, VMware, Quantum, and Red Hat. Their sessions run from 5-10am Pacific, and while I’d love to see them live, I’m not sure 5am is a time I believe in just yet.
You’ll find me in the late shift (11am-3pm Pacific), meeting with MemVerge, Riverbed (who I last visited here in Sunnyvale for SFD2), Illumio, and oddly enough, Cisco. I only see three names among the other 24 who I’ve shared TFD events with, but about half of them are in my online circles and I’m looking forward to meeting the others.
If you’d like to watch along with us, check out the TFD page for livestreams on several platforms starting Wednesday morning, December 9th. You can click on this garishly-large TFD logo to get there if you like. And if you miss the sessions you wanted to watch, they’ll be posted on the same link within a couple of days for you to watch at no cost.
Feel free to follow along on Twitter and ask your questions – tag with the hashtag #TFD22 and the delegates will try to relay your questions to the presenters.