These 3 hot new trends in storage will blow your mind! Okay, maybe not quite. (2/2)

I’ve attended a couple of Tech Field Day events, and watched/participated remotely (in both senses of the word) in a few more, and each event seems to embody themes and trends in the field covered. Storage Field Day 5 was no exception.

I found a couple of undercurrents in this event’s presentations, and three of these are worth calling out, both to thank those who are following them, and give a hint to the next generation of new product startups to keep them in mind.

This post is the second of a series of two, for your manageable reading pleasure. The first post is here.

Be sure to check out the full event page, with links to presenters and videos of their presentations, at http://techfieldday.com/event/sfd5/

3. The Progressive Effect: Naming Names Is Great, Calling Names Not So Much

Back at the turn of the century, it was common for vendors to focus on their competition in an unhealthy way. As an example, Auspex (remember them) told me that their competitor’s offering of Gigabit Ethernet was superfluous, and that competitor was going out of business within months. I’ll go out on a limb and say this was a stupid thing to say to a company whose product was a wire-speed Gigabit Ethernet routing switch, and, well, you see how quickly Netapp went out of business, right?

At Storage Field Day 5, a couple of vendors presented competitive/comparative analysis of their market segment. This showed a strong awareness of the technology they were touting, understanding of what choices and tradeoffs have to be made, and why each vendor may have made the choices they did.

Beyond that, it can acknowledge the best use for each product, even if it’s the competition’s product. I’ll call this the Progressive Effect, after the insurance company who shows you the competitor’s pricing even if it’s a better deal. If you think your product is perfect for every customer use case, you don’t know your product or the customer very well.

Once again, Diablo Technologies did a comparison specifically naming the obvious competitor (Fusion-io), and it was clear that this was a forward-looking comparison, as you can order a hundred Fusion-io cards and put them into current industry standard servers. That won’t work with most of the servers in your datacenter with the ULLtraDIMMs just yet. But these are products that are likely to be compared in the foreseeable future, so it was useful context and use cases for both platforms were called out.

Solidfire’s CEO Dave Wright really rocked this topic though, tearing apart (in more of an iFixit manner than an Auspex manner) three hyperconverged solutions including his own, showing the details and decisions and where each one makes sense. I suspect most storage company CEOs wouldn’t get into that deep of a dive on their own product, much less the competition, so it was an impressive experience worth checking out if you haven’t already.

There were some rumblings in the Twittersphere about how knowing your competitor and not hiding them behind “Competitor A” or the like was invoking fear, uncertainty, and doubt (FUD). And while it is a conservative, and acceptable, option not to name a competitor if you have a lot of them–Veeam chose this path in their comparisons, for example–that doesn’t mean that it’s automatically deceptive to give a fair and informed comparison within your competitive market.

If Dave Wright had gone in front of the delegates and told us how bad all the competitors were and why they couldn’t do anything right, we probably would’ve caught up on our email backlogs faster, or asked him to change horses even in mid-stream. If he had dodged or danced around questions about his own company’s platform, some (most?) of us would have been disappointed. Luckily, neither of those happened.

But as it stands, he dug into the tech in an even-handed way, definitely adding value to the presentation and giving some insights that not all of us would have had beforehand. In fact, more than one delegate felt that Solidfire’s comparison gave us the best available information on one particular competitor’s product in that space.

 

 

This is a post related to Storage Field Day 5, the independent influencer event being held in Silicon Valley April 23-25, 2014. As a delegate to SFD5, I am chosen by the Tech Field Day community and my travel and expenses are covered by Gestalt IT. I am not required to write about any sponsoring vendor, nor is my content reviewed. No compensation has been or will be received for this or other Tech Field Day post.

 

 

 

These 3 hot new trends in storage will blow your mind! Okay, maybe not quite. (1/2)

I’ve attended a couple of Tech Field Day events, and watched/participated remotely (in both senses of the word) in a few more, and each event seems to embody themes and trends in the field covered. Storage Field Day 5 was no exception.

I found a couple of undercurrents in this event’s presentations, and three of these are worth calling out, both to thank those who are following them, and give a hint to the next generation of new product startups to keep them in mind.

This post is one of a series of two, for your manageable reading pleasure. Part two is now available here.

Be sure to check out the full event page, with links to presenters and videos of their presentations, at http://techfieldday.com/event/sfd5/

1. Predictability and Sustainability Are The Right Metrics

There are three kinds of falsehoods in tech marketing: lies, damned lies, and benchmarks. Many (most?) vendors will pitch their best case, perfect environment, most advantageous results as a reason to choose them. But as with Teavana’s in-store tasting controversy, when you get the stuff home and try to reproduce the advertised effects, you end up with weak tea. My friend Howard Marks wrote about this in relation to VMware’s 2-million IOP VSAN benchmark recently.

At SFD5, we had a couple of presenters not stress best case/least real results, but predictable and reproducible results. Most applications aren’t going to benefit a lot from a high burst rate and tepid average performance whether it’s on the server hardware, storage back-end, or network. But consistent quality of service (QoS) and a reliable set of expectations that can be met (and maybe exceeded) will lead to satisfied customers and successful implementation.

One example of this was with Diablo Technologies, the folks behind Memory Channel Storage implemented by Sandisk as ULLtraDIMM. In comparing the performance of the MCS flash implementation against a PCIe storage option (Fusion-io’s product, to be precise), they showed performance and I/O results across a range of measurements, and rather than pitching the best results, they touted the sustainable results that you’d expect to see regularly with the product.

Sandisk themselves referred to some configuration options under the hood, not generally available to end users, to trade some lifespan for daily duty cycles. Since these products are not yet mass market on the level of a consumer grade 2.5″ SSD, it makes sense to make that a support/integration option rather than just having users open up a Magician-like product to tweak ULLtraDIMMs themselves.

Another example was Solidfire, who also advocated setting expectations to what would be sustainable. They refer to “guaranteed performance,” which comes down to QoS and sane configuration. Linear scalability

2. Your Three Control Channels Should Be Equivalent

There are generally three ways to control a product, whether it’s a software appliance, a hardware platform, or more. You have a command-line interface (CLI), a graphical user interface (GUI) of some sort–often either a web front-end or an applet/installed application, and an API for automated access (XML, REST, SOAP, sendmail.cf).

I will assert that a good product will have all three of these: CLI, GUI, API. A truly mature product will have full feature equity between the three. Any operation you can execute against the product from one of them can be done with identical effectiveness from the other two.

This seems to be a stronger trend than it was a couple of years ago. At my first Tech Field Day events, as I recall, there were still people who felt a CLI was an afterthought, and an API could be limited. When you’re trying to get your product out the door, before your competitor locks you out of the market, it could be defensible, much as putting off documentation until your product shipped was once defended.

But today, nobody should consider a product ready to ship until it has full management channel equality. And as I recall, most of the vendors we met with who have a manageable product (I’m giving Sandisk and Diablo Tech a pass on this one for obvious reasons) were closer to the “of course we have that” stance than the “why would we need that” that used to be de rigueur in the industry.

Once again, this is part one of two on trends observed at Storage Field Day 5. Part 2 is now available at this link.

This is a post related to Storage Field Day 5, the independent influencer event being held in Silicon Valley April 23-25, 2014. As a delegate to SFD5, I am chosen by the Tech Field Day community and my travel and expenses are covered by Gestalt IT. I am not required to write about any sponsoring vendor, nor is my content reviewed. No compensation has been or will be received for this or any other Tech Field Day post.