These 3 hot new trends in storage will blow your mind! Okay, maybe not quite. (2/2)

I’ve attended a couple of Tech Field Day events, and watched/participated remotely (in both senses of the word) in a few more, and each event seems to embody themes and trends in the field covered. Storage Field Day 5 was no exception.

I found a couple of undercurrents in this event’s presentations, and three of these are worth calling out, both to thank those who are following them, and give a hint to the next generation of new product startups to keep them in mind.

This post is the second of a series of two, for your manageable reading pleasure. The first post is here.

Be sure to check out the full event page, with links to presenters and videos of their presentations, at http://techfieldday.com/event/sfd5/

3. The Progressive Effect: Naming Names Is Great, Calling Names Not So Much

Back at the turn of the century, it was common for vendors to focus on their competition in an unhealthy way. As an example, Auspex (remember them) told me that their competitor’s offering of Gigabit Ethernet was superfluous, and that competitor was going out of business within months. I’ll go out on a limb and say this was a stupid thing to say to a company whose product was a wire-speed Gigabit Ethernet routing switch, and, well, you see how quickly Netapp went out of business, right?

At Storage Field Day 5, a couple of vendors presented competitive/comparative analysis of their market segment. This showed a strong awareness of the technology they were touting, understanding of what choices and tradeoffs have to be made, and why each vendor may have made the choices they did.

Beyond that, it can acknowledge the best use for each product, even if it’s the competition’s product. I’ll call this the Progressive Effect, after the insurance company who shows you the competitor’s pricing even if it’s a better deal. If you think your product is perfect for every customer use case, you don’t know your product or the customer very well.

Once again, Diablo Technologies did a comparison specifically naming the obvious competitor (Fusion-io), and it was clear that this was a forward-looking comparison, as you can order a hundred Fusion-io cards and put them into current industry standard servers. That won’t work with most of the servers in your datacenter with the ULLtraDIMMs just yet. But these are products that are likely to be compared in the foreseeable future, so it was useful context and use cases for both platforms were called out.

Solidfire’s CEO Dave Wright really rocked this topic though, tearing apart (in more of an iFixit manner than an Auspex manner) three hyperconverged solutions including his own, showing the details and decisions and where each one makes sense. I suspect most storage company CEOs wouldn’t get into that deep of a dive on their own product, much less the competition, so it was an impressive experience worth checking out if you haven’t already.

There were some rumblings in the Twittersphere about how knowing your competitor and not hiding them behind “Competitor A” or the like was invoking fear, uncertainty, and doubt (FUD). And while it is a conservative, and acceptable, option not to name a competitor if you have a lot of them–Veeam chose this path in their comparisons, for example–that doesn’t mean that it’s automatically deceptive to give a fair and informed comparison within your competitive market.

If Dave Wright had gone in front of the delegates and told us how bad all the competitors were and why they couldn’t do anything right, we probably would’ve caught up on our email backlogs faster, or asked him to change horses even in mid-stream. If he had dodged or danced around questions about his own company’s platform, some (most?) of us would have been disappointed. Luckily, neither of those happened.

But as it stands, he dug into the tech in an even-handed way, definitely adding value to the presentation and giving some insights that not all of us would have had beforehand. In fact, more than one delegate felt that Solidfire’s comparison gave us the best available information on one particular competitor’s product in that space.

 

 

This is a post related to Storage Field Day 5, the independent influencer event being held in Silicon Valley April 23-25, 2014. As a delegate to SFD5, I am chosen by the Tech Field Day community and my travel and expenses are covered by Gestalt IT. I am not required to write about any sponsoring vendor, nor is my content reviewed. No compensation has been or will be received for this or other Tech Field Day post.

 

 

 

These 3 hot new trends in storage will blow your mind! Okay, maybe not quite. (1/2)

I’ve attended a couple of Tech Field Day events, and watched/participated remotely (in both senses of the word) in a few more, and each event seems to embody themes and trends in the field covered. Storage Field Day 5 was no exception.

I found a couple of undercurrents in this event’s presentations, and three of these are worth calling out, both to thank those who are following them, and give a hint to the next generation of new product startups to keep them in mind.

This post is one of a series of two, for your manageable reading pleasure. Part two is now available here.

Be sure to check out the full event page, with links to presenters and videos of their presentations, at http://techfieldday.com/event/sfd5/

1. Predictability and Sustainability Are The Right Metrics

There are three kinds of falsehoods in tech marketing: lies, damned lies, and benchmarks. Many (most?) vendors will pitch their best case, perfect environment, most advantageous results as a reason to choose them. But as with Teavana’s in-store tasting controversy, when you get the stuff home and try to reproduce the advertised effects, you end up with weak tea. My friend Howard Marks wrote about this in relation to VMware’s 2-million IOP VSAN benchmark recently.

At SFD5, we had a couple of presenters not stress best case/least real results, but predictable and reproducible results. Most applications aren’t going to benefit a lot from a high burst rate and tepid average performance whether it’s on the server hardware, storage back-end, or network. But consistent quality of service (QoS) and a reliable set of expectations that can be met (and maybe exceeded) will lead to satisfied customers and successful implementation.

One example of this was with Diablo Technologies, the folks behind Memory Channel Storage implemented by Sandisk as ULLtraDIMM. In comparing the performance of the MCS flash implementation against a PCIe storage option (Fusion-io’s product, to be precise), they showed performance and I/O results across a range of measurements, and rather than pitching the best results, they touted the sustainable results that you’d expect to see regularly with the product.

Sandisk themselves referred to some configuration options under the hood, not generally available to end users, to trade some lifespan for daily duty cycles. Since these products are not yet mass market on the level of a consumer grade 2.5″ SSD, it makes sense to make that a support/integration option rather than just having users open up a Magician-like product to tweak ULLtraDIMMs themselves.

Another example was Solidfire, who also advocated setting expectations to what would be sustainable. They refer to “guaranteed performance,” which comes down to QoS and sane configuration. Linear scalability

2. Your Three Control Channels Should Be Equivalent

There are generally three ways to control a product, whether it’s a software appliance, a hardware platform, or more. You have a command-line interface (CLI), a graphical user interface (GUI) of some sort–often either a web front-end or an applet/installed application, and an API for automated access (XML, REST, SOAP, sendmail.cf).

I will assert that a good product will have all three of these: CLI, GUI, API. A truly mature product will have full feature equity between the three. Any operation you can execute against the product from one of them can be done with identical effectiveness from the other two.

This seems to be a stronger trend than it was a couple of years ago. At my first Tech Field Day events, as I recall, there were still people who felt a CLI was an afterthought, and an API could be limited. When you’re trying to get your product out the door, before your competitor locks you out of the market, it could be defensible, much as putting off documentation until your product shipped was once defended.

But today, nobody should consider a product ready to ship until it has full management channel equality. And as I recall, most of the vendors we met with who have a manageable product (I’m giving Sandisk and Diablo Tech a pass on this one for obvious reasons) were closer to the “of course we have that” stance than the “why would we need that” that used to be de rigueur in the industry.

Once again, this is part one of two on trends observed at Storage Field Day 5. Part 2 is now available at this link.

This is a post related to Storage Field Day 5, the independent influencer event being held in Silicon Valley April 23-25, 2014. As a delegate to SFD5, I am chosen by the Tech Field Day community and my travel and expenses are covered by Gestalt IT. I am not required to write about any sponsoring vendor, nor is my content reviewed. No compensation has been or will be received for this or any other Tech Field Day post. 

Interop Las Vegas 2014 – Highlights, Lowlights, Footlights

I’m back from a week in Las Vegas for the annual Interop convention. Had some great conversations with vendors and technologists, got punched by Mark Twain, and graduated to the next level of mLife. I’ll have more to talk about in the next weeks, but I wanted to share some summary thoughts for those of you who are curious.

Disclosure: I attended Interop on a media/blogger pass, which was provided at no cost to myself, under the auspices of Tech Field Day. However, travel and incidentals were out of my own pocket, and aside from some trinkets that were offered to everyone in the expo, I have received no valuable consideration from any of the companies mentioned in this post. If this changes, I will advise in future articles.

My other coverage: “A Context For Cloud” covering my interpretations of Adrian Cockcroft’s Cloud Connect Summit opening keynote.

Good Stuff, Maynard

I’ve written before about how obnoxious the badge scanners can be at trade shows. This year’s Interop brought (I believe) a new feature that almost makes the scanners worthwhile — a trip report summarizing my event contacts and sessions. As I was leaving Las Vegas, I got an email that pointed me to a listing of my Interop sessions, surveys for the ones I hadn’t filled out, and the exhibitors who scanned my badge (or at least most of them… the list seems short, but some of the vendors were polite about not scanning–especially the ones I already communicate with weekly). I hope that other conventions like Cisco Live and VMworld add this functionality as well.

2014-04-01 11.37.07The Media Lounge was well-appointed, fiercely guarded by the incredible UBM PR team, populated with coffee, very edible breakfast and lunch at appropriate times, electricity and network connectivity, and except for the UNLV marching band incident, relatively quiet. It even featured a Bay Networks-branded Netgear dual-speed hub.

The best swag of the event (for me) is probably a tie between the Backupify Travel Hoodie Pillow and the 15% Off coupon for the new Linksys WRT1900AC.

The best physical technology I saw at the event would be the 16GB DDR3 SODIMM from Memphis Electronic, the Linksys WRT1900AC (luckily the big one isn’t the one that’s shipping next week), and the new Shuttle DS81 (Haswell compact system with dual 4k) video.

The best soft topics I saw included Circle Technology’s Circle Host/Circle Viewer private network screen share technology and Synology’s DSM 5.0 Central Management System.

And unrelated to Interop, I got notification on April 1 (seriously) that I was selected again as a VMware vExpert for 2014-2015. I continue to feel humbled and honored by this designation, and I hope to continue to provide useful contributions to the POHO community around virtualization technology.

Not So Good Stuff, Maynard

I’ll admit the first shock I got was the “Airline Chicken” in the media room at lunch. Several of the other folks in the room and I were concerned about an association between food and airplanes, having eaten on airplanes before. However, Meredith Corley from UBM Tech PR helped us get over that concern by looking up the worrisome product. It wasn’t so worrisome after all.

We did see a couple of “unclear on the concept” moments during the Expo, especially around “sponsorship” of refreshments. I believe Verisign “sponsored” the welcome reception on Tuesday, which made it possible for us to have cans of soda for only $4.25 each. Spiceworks apparently “sponsored” the coffee stand at the entrance, again with the $5 beverages. In the future, I’d suggest finding a different term, or perhaps making it clear how to take advantage of the sponsorship. Even the hotel only wanted $3.25 for a 20oz bottle of soda, and that’s not even sponsored.

And unrelated to Interop itself, I will restate that I hate hotel pillows.

One suggestion I will throw out there… if it would be possible to have lockers for media/bloggers (if not for everyone), so that we can leave laptops securely stowed during Expo and evening events without going all the way back to the hotel, that would be a welcome enhancement. I do think next year I will probably stay in the Mandalay Bay hotel, to optimize mLife points and minimize commute.

All things considered, not much to complain about.

Things to watch for

I had good conversations with a couple of vendors during the event.

Check out the links in this graf for each company’s Tech Field Day presentations.

I also had a charming conversation about security and network compliance and Doctor Who with Andy Williams, Nicola Whiting, and Ian Whiting of Titania. They have a compelling product line for auditing network device configurations, and weren’t too shocked that Rowan Atkinson was my Doctor.

So where do we go from here?

Well, for me, I’m catching up on a week’s email and then headed back to Las Vegas on Friday to work on some work stuff (seriously). No rest for the wicked, and PTO never seems to reduce the backlog of work.

Coming up in about 2 weeks is Storage Field Day 5 featuring Diablo Technologies, EMC, PernixData, Sandisk, Solidfire, Veeam, and X-Io. I’ve threatened to blog more from this event, although I’ll also be providing realtime feedback and twitter analysis as usual.

If you think I left out a highlight of Interop, or if you’d like to share your feedback, the comments are open. Hope to hear from you down there.

A Context For Cloud From Within And Without

Cloud Connect Summit is co-located with Interop this week in Las Vegas, Nevada. This is part of a series of highlights from my experience here. Disclaimers where applicable will follow the commentary. Check interop.com for presentation materials if available.

Update: Adrian Cockcroft’s slides are available at Powered by Battery.

I usually don’t give a lot of focus to keynotes, because I have conference-strophobia or something like that. A room with thousands of people in it is rather uncomfortable for me. And so are buzzwords.

However, Cloud Connect opened with one speaker I know and have spoken with before, another whose business I am familiar with, and a third guy who I didn’t know, but had to assume either did something wrong in a past conference, or is on par with the first two speakers.

Adrian Cockcroft probably needs no introduction.

Mark Thiele is a well-known figure in the datacenter and colocation world. He is currently executive VP and evangelist of datacenter technology for Switch, known for their SUPERNAP datacenters here in Las Vegas and elsewhere.

And the poor guy who got stuck between them… Chris Wolf is CTO Americas of VMware.

Okay, maybe Adrian deserves an introduction

It’s no surprise that Adrian Cockcroft focused on implementing and migrating to cloud. If you’ve seen him speak in the past 4 years it’s probably been about what Netflix was going to do, was doing, or has already done in their migration to an entirely-off-premises cloud-based solution (AWS). He’s now in the venture capital world with Battery Ventures, guiding other companies to do things similar to what Netflix did.

I first met Adrian at a BayLISA meeting in 2009.  I’d been a fan from his Sun legacy; as author of *the* Sun Performance and Tuning book in the 90s, you would be hard pressed to find a Solaris admin who hadn’t read the book, along with Brian Wong’s Configuration and Capacity Planning book. In 2009, he talked about dynamically spinning up and down AWS instances for testing and scaling–it was an uncommon idea at the time, but nowadays few would imagine an environment that didn’t work that way (other than storage-heavy/archival environments). I had a long ad-hoc chat with him at the last free Devops Days event in Sunnyvale, where he predicted the SSD offerings for AWS a couple of months before they happened.

As most of my readers already know, Netflix has had to build their own tools to handle, manage, and test their cloud infrastructure. With a goal to have no dependencies on any given host, service, availability zone, or (someday) provider, you have to think about things differently, and vendor-specific tools and generic open source products don’t always fit. The result is generally known as NetflixOSS, and is available on Github and the usual places.

When Adrian asked who in the room was using Netflix’s OSS offerings, somewhere between a third and half of the attendees raised their hands. Fairly impressive for a movement that just four years ago brought responses of “there’s no way that could work, you’ll be back in datacenters in months.”

One key point he made was that if you’re deploying into a cloud environment, you want to be a small fish in a big pond, not a shark in a small pond. Netflix had to cope with the issues of being that shark for some time; if you are the largest user of a product you will likely have a higher number of issues that aren’t “oh we fixed that last year” but more “oh, that shouldn’t have happened.” Smaller fish tend to get the benefits of collective experience without having to be guinea pigs as much.

I’ve felt the pain of this in a couple of environments in the past, and I’m not even all that much of a bleeding edge implementer. It’s just that when you do something bigger than most people, the odds of adventure are in your favor.

The Good, The Bad, and The Ugly

The talk was called “The Good, The Bad, and The Ugly,” taking into consideration the big cloud announcements from Amazon’s AWS and Google Cloud Platform. There is plenty of coverage of these announcements elsewhere (I’ll link as I find other coverage of Monday’s comparison), but in short, there are improvements, glaring omissions, and a substantial lack of interoperability/exchange standards.

One item from the GB&U talk that I will call out is Microsoft Azure, which has graduated from “Other” to its own slide.

Azure’s greatest strength and greatest weakness is that it focuses almost entirely on the Windows platforms. Most companies, however, are apparently not moving *to* Windows, but away from it, if they are making a substantial migration at all. Linux is the lay of the land in large scale virtual hosting, and to be a universal provider, an IaaS/PaaS platform has to handle the majority platform as well as the #2 platform.

The unicorn in the cloud room is likely to be interchangeability between cloud providers. There are solutions for resilience within Amazon or within Google platforms, but it’s not so easy to run workloads across providers without some major bandaids and crutches. So far.

Time for Q&A: SLAs and where Cloud still doesn’t fit

Two questions were presented in this section of the opening keynote.

The first question was around service level agreements (SLAs). A tradition in hosted services, server platforms, network providers, etc… you don’t see SLAs offered in cloud platforms very often. You might think there were guarantees, based on the ruckus raised by single-availability-zone site owners during AWS outages over the past 2-3 years, but the key to making AWS (or other platforms) work is pretty much what Netflix has spent the last few years doing–making the service work around any outage it can.

This isn’t easy, or it would’ve been done years ago and we wouldn’t be talking about it. And my interpretation of Adrian’s response is that we shouldn’t expect to see them anytime soon. He noted that the underlying hardware is no less reliable than the servers you buy for your physical datacenter. And if you’re doing it right, you can lose servers, networks, entire time zones… and other than some degradation and loss of redundancy, your customers won’t notice.

The second question was heralded by Bernard Golden of enStratius Networks thusly, I believe:

I’ve taken to asking companies and tech advocates where their solutions don’t fit… because there is no universal business adapter (virtual or otherwise), and it’s important to have a sense of context and proportion when considering anything technological. If someone says their product fits everywhere, they don’t know their product or their environment (or either). 

Adrian called out two cases where you may not be able to move to a public cloud: Capacity/scale, and compliance-sensitive environments.

Capacity and scale goes back to the shark in a small pond conundrum. Companies on the scale of Google and Facebook don’t have the option to outsource a lot of their services, as there aren’t any providers able to handle that volume. But even a smaller company might find it impractical to move their data and processing environment outside their datacenter, depending on the amount and persistence of storage, along with other factors. If you’ve ever tried to move several petabytes even between datacenters, you’ll know the pain that arises in this situation (either time, technological complexity, cost, or even all three).

Compliance issues are a bit easier to deal with–only slightly, mind you. As Adrian mentioned, they’re having to train auditors and regulators to understand cloud contexts, and as that process continues, people will find it easier to meet regulatory requirements (whether PCI, HIPAA, 404, or others) using current-decade technological constructs.

So where do we go from here?

My take: Cloud may be ubiquitous, but it’s not perfect (anyone who tells you otherwise is trying to sell you something you don’t need). As regulatory settings catch up to technology, and as cloud service providers realize there’s room for more than one in the market, we’ll hopefully see more interoperability, consistent features across providers, and a world where performance and service are the differentiating factors.

Also, there is still technological life outside the cloud. And once again, anyone who tells you otherwise is trying to sell you a left-handed laser spanner. For the foreseeable future, even the cloud runs on hardware, and some workloads and data pipelines still warrant an on-premises solution. You can (and should) still apply the magic wands of automation and instrumentation to physical environments.

Disclaimers:

I am attending Interop on a media/blogger pass, thanks to the support of UBM and Tech Field Day. Other than the complimentary media pass, I am attending at my own expense and under my own auspices. No consideration has been provided by any speakers, sponsors, or vendors in return for coverage. .

ABOUT INTEROP®

Interop® is the leading independent technology conference and expo series designed to inform and inspire the world’s IT community. Part of UBM Tech’s family of global brands, Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interopprovides the forum for the most powerful innovations and solutions the industry has to offer. Interop Las Vegas is the flagship event held each spring, with Interop New York held each fall, with annual international events in India, London and Tokyo, all produced by UBM Tech and partners. For more information about these events visit www.interop.com.

Taking POHO to Interop 2014 – Three Roads To Take

I’m looking forward to returning to Interop Las Vegas in under two weeks. Where has the winter gone? I know, I’m in Northern California, I can’t complain much about the weather.

interop-2014-banner

Click above for conference details, or visit this link for a free expo and keynote pass.

There are three aspects of Interop that I’m looking forward to.

First, I’m looking forward to meeting some Twitterverse friends, and maybe a Twitter-averse friend or two, as well as contacts I’ve made at my conferences last year. I will be dropping in on the Interop HQ and Social Media Command Center to see how the UBM team handles social media on-site. As my friends at @CiscoLive and VMworld know, I find the social media aspect of a conference to be as important as the formal content. Networking and getting advice and answers as you go makes the event more efficient and useful, and it’s always good to say hi to the folks who make it happen. I also hear there are collectible pins, and those of you who know where I work know we’re known for our pins, among other things.

Watch the hashtags #Interop and #CloudConnect and follow @interop for the latest news from the events.

cloud-connect-summit-logoSecond, I’ll be trying to take a bootcamp or two at the Cloud Connect Summit  and come up to speed on some technologies that are newish to me. There’s an AWS Boot Camp presented by Bernard Golden (alas, it’s not hands-on, so I’m not sure I’d call it a boot camp), and an OpenStack Boot Camp that looks promising as well. These may end up just being focus opportunities, or I may change my plans, but they look interesting. And as a guy who’s mostly running bare metal big data on a daily basis, it’ll be good to get some exposure to the virtual side of things outside of VMware.

Third, while I’m attending with my press hat and not my mouse ears, I do work in a sizable technology environment, so I’ll be checking out some larger technology options that may not find their way into my lab but may find their way into my day job.

Highlights in the enterprise space for me (alphabetically): Arista Networks, Cisco, Juniper Networks.

tfd-generalFourth, I’ll be joining the Tech Field Day Roundtables again this year. HP Networking will be presenting at this event, and they tie in with POHO below as well. Also presentingwill be a company rather dear to my heart in a strange way, Avaya. At the turn of the century, I worked for the Ethernet Products Group (or whatever we were called that quarter) at Nortel Networks, and my team’s flagship product was the Nortel Passport 8600 routing switch. Imagine my surprise when I ran across a slightly different color of 8600 (with much newer line cards) at the Interop network last year, now known as the Avaya Ethernet Routing Switch 8600. A couple of my Rapid City/Bay Networks/Nortel Networks coworkers are still at Avaya, or were until fairly recently… so it’s sort of a family thing for me.

If you can’t make it to the roundtables, we usually live-stream the presentations, or have them posted afterward, at TechFieldDay.com. Check it out and track #RILV14 and #TechFieldDay on Twitter for the latest news.

And last, but not least… there’s POHO. The Psycho Overkill Home Office, a gateway to big business functionality on a small business budget, is a topic near and dear to my blog, my budget, and my two home labs. I will be stopping by to speak with several vendors at Interop whose products intersect with the burgeoning (and occasionally bludgeoning) home lab market and the smaller side of the SMB world (I’m taking to calling it the one-comma-budget side of SMB).

Some of the POHO highlights that I’m seeing so far (in alphabetic order) include Chenbro Micom, Cradlepoint, Linksys (now part of Belkin), Memphis Electronic (think 16GB SODIMMs), Monoprice, Opengear, Shuttle Computer Group, Synology, and Xi3.

There are a lot of other names on the exhibitor list who will appeal to anyone, and if you’re going to be there with an exhibitor who you think would be of interest to my POHO audience, feel free to get in touch (I’m on the media list, or contact me through this blog).

And if you noticed that I went down five roads instead of three, give yourself a pat on the back. I should’ve seen that coming.