How’s that for a spoiler of a headline?
After a day or two of rumors, a Bay Area TV news report last night confirmed that Fry’s Electronics, a mainstay of Silicon Valley electronics sourcing and more for almost 40 years, would cease operations today, February 24, 2021.
Fry’s confirmed this on their website early on Wednesday, February 24.
Many locals have seen the stores dry up, but there were still some goods they were useful for; I myself bought a few flash drives and SSDs for mining rigs and appliance builds earlier this months.
I’ve seen a few outlets declare that Fry’s fell to the pandemic, but people who’ve paid attention know this was not the core cause. The stores failed to adjust to competition, both local and online, over the past decade. Despite being the prime source of technology in the Bay Area for decades, they didn’t really keep up with the tech, internally or in the competitive environment.
The cascade through the consignment transition and then through the pandemic didn’t help, but there was a lot more going on long before COVID-19. A couple of friends joked that if they’d just sold toilet paper last year at this time, they would’ve been even more rich and weathered the storm, but like the failure to capitalize on the last two Black Friday sales opportunities, they missed the boat on perma-work-from-home.
Ironically, Micro Center, who are doing well in other parts of the country, failed in Silicon Valley around the turn of the century for similar reasons to Frys’s – failure to compete with what was at the time a very unique retail environment in the Bay Area. In today’s market, they might be able to make a comeback if they can find an affordable location (maybe the Fry’s building in Sunnyvale could be refitted with some windows and fewer ceiling leaks?).
For now, Silicon Valley denizens will have a choice of national websites like Amazon, Newegg, Zones, and the like; the local Best Buy stores; and Silicon Valley’s “other” local computer store, Central Computers (founded in Sunnyvale decades ago like Fry’s). For electric and electronic components, we still have options like Anchor Electronics (also a South Bay staple for around 40 years) and Excess Solutions (which has adjusted and expanded three times in the last 20 years or so).
For the past year or two, a trip to Fry’s for me has been an exercise in controlled disappointment, similar to vintage computer and car aficionados who might drive past the building where their favorite was invented, designed, built. Even more than before, I’d likely leave with nothing purchased, and the 64 empty registers would remain silent. Now they’ll be silent forever.